In a digital world in which data, brands and identities are traded, analyzed and attacked thousands of times a day, one thing is becoming increasingly clear: visibility is not always synonymous with security.

 

More and more of our customers are approaching us with a request: "We don't want to be represented in the store with our own name at all."

What may seem contradictory at first glance has tangible reasons on closer inspection - both strategic and security-related.

 

The brand as a point of attack: when visibility becomes a weak point

At a time when brands are more digitally present than ever before, they are also becoming an increasingly attractive target for cyber attacks. Hackers and malicious actors are specifically looking for well-known company names in order to find vulnerabilities in their systems or carry out targeted phishing attacks.

A company name in the App Store - whether Apple or Google - offers a direct entry point for potential attackers.
This means that every app published under your official brand is not only a service for your employees or customers - but also a potential digital attack surface.

 

Stay anonymous - without sacrificing control

With Humanstars we recognized this development early on and developed a solution that meets the needs of both sides:
✅ You retain full control over your app, content and user management.
✅ At the same time your brand remains in the background - neither visible in the App Store nor directly assignable to third parties.

Our solution: We publish your employee app via our own store account - as a neutral, generic app with your individual access and branding in the protected internal area.
This keeps your processes efficient, your employees well informed - and your and your brand remains protected.

 

Why companies love this solution:

1. protection against reputational risks

A publicly visible customer account in the store is not only attractive to hackers - it also makes your company vulnerable to negative reviews, fake reviews or other reputation-damaging content. Our solution reduces these risks to a minimum.

2. technical and legal relief

The publication of apps in stores is associated with numerous requirements - from technical standards to data protection and licensing issues. When we act as a publisher, we take on this work for you.

3. flexibility in branding

Even if the app appears neutral in the store, it is fully branded for your employees - with logo, colors, name and content according to your wishes. You get a "white label" experience without the white label effort.

4. maximum safety

Our systems meet the highest security standards - from encryption and GDPR compliance to role-based access systems. And best of all, your brand won't appear anywhere it shouldn't.

 

Practical example: An international industrial customer remains under the radar

A global industrial company made a conscious decision not to publish its employee app under its own name. The reasons:

• Highly regulated industry
• Sensitive security information in the app
• Clear guidelines from the IT department

Result: The app was published via Humanstars, the internal design corresponds to the company CI. Employees log in via secure, personalized access - and the company remains invisible to the public.

 

Conclusion: The new visibility is invisibility

In an increasingly transparent world, sometimes the best strategy is to be deliberately invisible to make yourself invisible. Not out of fear, but out of wisdom.
Because if you protect your brand, you also protect your data, your customers and your future.

 

With Humanstars we enable you to do just that:
✔️ Visible to the people who count.
✔️ Invisible to those who don't care.

 

Would you like to find out more about how we can publish your app securely, anonymously and in compliance with your brand?
Contact us - we will be happy to advise you personally.