Trends for employee apps, intranets and collaboration platforms in the DACH region in 2025

 

 

The digital transformation is changing the way companies in the DACH region organize their internal communication. Particularly in times of economic uncertainty and increasing demands for efficiency and cost control, managing directors and communication managers are faced with the task of finding suitable solutions for their employees.

 

Employee apps, intranets and collaboration platforms play a key role in this. But what trends will shape these tools in 2025? Here are the most important developments you should know about:

 

1. personalization and individual target group communication

Companies are increasingly focusing on targeted communication. Information that is relevant for a production hall does not have to flood the administration - and vice versa. Modern employee apps therefore offer the opportunity to target content according to location, department or role to filter and provide.

Advantages:

• Relevance: The right message reaches the right target group.
• Efficiency: Less information overload, more focus.
• Commitment: Employees feel better informed and involved.

For example, a company with several sites can communicate important safety instructions specifically to the production sites, while the administration at head office receives other updates.

 

2. mobile-first remains important - but other channels also count

While mobile apps remain the central platform for employee communication, alternative channels are gaining in importance. alternative channels such as digital signage are becoming increasingly important. Particularly in production environments or for employees without fixed computer access, displays in common rooms or production halls allow important information to be disseminated quickly and visibly.

Advantages:

• Accessibility: Information also reaches employees without a PC workstation.
• Flexibility: Content can be published in parallel in the app, on the desktop or on TV displays.

 

3. cost efficiency by avoiding external service providers

Many companies shy away from introducing employee apps because they are afraid of generating additional costs through external agencies and digital service providers. This is where Humanstars comes in: Our platform is so intuitive that no external service providers are required.

Advantages:

• Simple implementation: Quickly ready for use without great effort.
• Cost savings: No additional costs for agencies or long-term service contracts.
• Managed service included: If companies need support, this is already included in the price.

 

 

4. link existing systems - one central door for all employees

One trend that will continue to gain in importance in 2025 is the integration of existing systems. Employee apps such as Humanstars serve as a central platform that combines information from various sources - such as SharePoint - and makes it accessible.

Examples:

• Information from SharePoint is made available directly via the app, without the need for expensive Microsoft licenses for each employee.
• Content does not have to be maintained twice as it is automatically synchronized.

Advantages:

• Cost savings: Reduction of license costs.
• Efficiency: Less maintenance effort for content.
• Centrality: A single platform for all employees, regardless of their position in the company.

A long-standing Humanstars customer sums it up aptly:
"With HUMANSTARS, our information from SharePoint is also made available to commercial employees individually per location on a mobile basis and via info screens, thus significantly reducing our license costs. The price-functionality is unbeatable."

 

 

5. integration of AI and automation

The automation of processes through artificial intelligence (AI) is another key factor. Employee apps are increasingly relying on intelligent search functions, automatic workflows and personalized notificationsto make everyday work easier.

Advantages:

• Saves time: Quick access to relevant content and processes.
• Productivity: Automated processes relieve employees of routine tasks.

Examples of AI applications in employee apps:

• Automatic translation of messages for international teams.
• Suggestions for relevant content based on user behavior.

 

 

6. bridge between intranet and employee app

The boundary between traditional intranets and mobile employee apps is becoming increasingly blurred. Companies are looking for solutions that connect both worlds and thus enable seamless communication.

 

Advantages:

• Uniform platform: No separate administration for intranet and app.
• Accessibility: Employees can access all relevant information both on their PC and on the move.

 

 

Conclusion:

The year 2025 will be characterized by a focus on efficiency, cost savings and targeted communication must be characterized. Managing directors, CFOs and communication managers are faced with the task of finding solutions that not only promote collaboration, but also reduce the burden on the budget.

With Humanstars provides companies in the DACH region with a platform that meets these requirements:

• Cost efficiency: Reduction of license and agency costs.
• Flexibility: Integration of existing systems and channels.
• Future-proof: A central platform that adapts to new trends and requirements.

Invest in your employee communications and make 2025 a year of efficiency and cost savings - with Humanstars.